Value Chain and Customer Relationship Cycle:Two Concepts of Relationship Marketing

Creating customer value: the relationship between TQM and marketing

Indeed, customer value has become the main concern of both manufacturing and service organizations in the increasingly competitive environment of today’s customer-centred era. Many organizations have been transforming their business models to enhance their ability to create value for their customers. In this process of creating customer value, marketing and quality both have crucial roles to play.

Customer Relationship Marketing: Customer-Centric Processes for Engendering Customer-Firm Bonds and Optimizing Long-Term Customer Value

E-relationship marketing: changes in traditional marketing as an outcome of electronic customer relationship management

Marketing concepts and definitions have remained relatively unchanged until recently. Electronic customer relationship management (e CRM) has forced marketing managers to re-evaluate how, when and to what extent they interact with their customers. This paper is focused on the role of specific marketing concepts and how e CRM has enhanced or altered each concept. Every topic discussed is illustr...

The Impact of Relationship Marketing Strategies on Customer Retention

The purpose of this conceptual paper is to study the impact of relationship marketing strategy on customer retention. The result of variety of researches show relationship marketing has many effects on different aspects of customer behavior. Retailers and service providers in different businesses are trying to increase their sales by using different marketing strategies. All the strategies has ...

The Mediating Role of Quality Services in the Relationship between Internal Marketing and Customer Satisfaction

This study was conducted in 2016 with the aim of studying the mediating role of quality services in the relationship between state marketing and customer satisfaction. The population of this study includes all staff and customers of Melli Bank of Shiraz; that among these, 150 people were selected by simple random sampling method. Reliability was confirmed by Cronbach's alpha and composite relia...